Digital strategist
Ahmad Abouammo
Bridging Arabic content & global audiences.
Twenty years moving organizations from digital investment to digital value, helping Western brands enter the Arab World and Arabic content reach the world.
Previously
- Microsoft
- MBN
- Amazon
01What I do
Three problems worth solving.
01
Adoption without value
We diagnose the gap between what was purchased and what was integrated, then design the path from adoption to value. The tools are rarely the problem; the business model usually is.
02
Linear → platform-native
We help media organizations redesign for a world where Arabic-first content meets global platform economics, without losing the cultural authenticity that makes the work matter.
03
Localize, or belong
We bridge global platform logic and Arab-market reality, having done this work from both sides, inside Twitter and Amazon and alongside regional broadcasters and governments.
02Track record
Twenty years, inside the rooms where it happened.
TrouvailleFounder · digital strategy advisoryCurrent
AmazonContent & socialGlobal scale
TwitterMedia partnerships, Arab World215M → 440M tweets
MBNArabic digital publishingRegional media
MicrosoftDigital strategyEnterprise
03Point of view
AI integration is a station, not a destination.
Across the Arab World, organizations are investing at unprecedented scale: platforms, cloud, automation, AI. Yet the gap between adoption and value has never been wider. Technology without business-model redesign is just expensive operations.
The next chapter isn't about buying more tools. It's about integration.
04Start a conversation
Where is Arab World digital going next?
If you're a brand entering the region, or a regional organization reaching the world, let's talk about what integration looks like for you.