In 2014, at a time when Twitter bots were barely understood as a creative tool, I led the development of something genuinely new: a bot that served Muslim communities around the world during Ramadan in a deeply personal way. Users would tweet at the account and receive back the precise iftar or suhoor time for their specific city: not a broadcast, not a generic message, but a personal, accurate, culturally attuned response.
The campaign spanned Europe, the Middle East, North Africa, and Southeast Asia, including Indonesia and Malaysia, reaching communities across dozens of countries and languages. But the numbers only tell part of the story. What made this campaign resonate was that it treated technology as a way to serve people in a sacred moment of their day, with genuine respect for what Ramadan means to those who observe it.