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Résumé

Twenty years at the front of digital transformation.

  • Microsoft
  • MBN
  • Twitter
  • Amazon
  • Trouvaille

Technology, media, and culture across the United States, Europe, the Middle East, North Africa, and Latin America — bilingual, with a Harvard-trained management framework.

Career timeline

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  1. Present

    Trouvaille

    Founder · Digital strategy advisory
    Independent practice — Arab World digital strategy.

    Advising Western brands entering the region and regional organizations reaching the world. The throughline: moving organizations from digital investment to digital value.

    Counsel on AI integration, media transformation, and market entry.
    Operating thesis: AI integration is a station, not a destination.
  2. 2016 – 2018

    Amazon

    Content & social
    Inside one of the world's most advanced integrated digital organizations.

    Operated where content, commerce, customer data, and distribution are genuinely unified rather than siloed.

    Developed a precise model of what digital integration looks like at scale — as distinct from what organizations imagine it looks like.
  3. 2013 – 2015

    Twitter

    Media & platform partnerships — Arab World
    Arab World lead; worked across Europe & Southeast Asia; represented the platform in Latin America.

    Led media and platform partnerships across the region, and presented at global partnerships forums in Argentina.

    Conceived and led the Ramadan campaign — one of the region's most culturally significant technology-meets-media projects.
    Featured work The Ramadan Bot: Technology Made Human
  4. 2010 – 2013

    Middle East Broadcasting Networks

    Arabic digital publishing
    The generation that defined digital publishing for Arabic-language media.

    Built the practices — social-first publishing, structural use of hashtags in editorial, simultaneous multi-platform publishing — that became industry standards other regional publishers followed.

    Helped build the vocabulary of a new medium in a language that had never had one before.
  5. 2006 – 2010

    Microsoft

    Digital marketing · SME partnerships
    Riyadh, then Seattle.

    Began in Riyadh leading digital marketing at the earliest stage of the region's digital transition, then moved to Seattle to run SME partnerships as part of the Windows team in the United States.

    Two market contexts that built a foundational read on how global technology must adapt to markets operating on entirely different assumptions.